Be careful what you track

If you track how much traffic your website gets, you’ll start optimizing to get traffic.

Maybe that’s good, maybe it’s not.

If you track how many likes you get, you’ll start posting things that get more likes.

Maybe that’s good, maybe it’s not.

If you track how consistently you publish, you’ll feel pressure to publish more often.

Maybe that’s good, maybe it’s not.

There are unintended consequences of everything you track.

Some are good, some are not.