Perfection doesn’t create trust. Vulnerability does.
There’s a stand at the farmers market with a sign that says “We sell what we grow.”
Good marketing message, but…
Every other stand at the market has a sign saying the same thing.
A marketing message is only as valuable as it is differentiated.
Pretty sure older people are more addicted to social media than younger people at this point.
Most people don’t have a distribution plan for their content beyond posting on their own channels - yet they get frustrated that no one beyond their existing audience sees their content. 🤷♂️
You’re not as boring as your content
Being “professional” is boring. The universe gave us these magical tools where we can say anything we want to everyone in the world and we’re choosing to use them to say… Nothing interesting. What a frickin’ waste. You’re not boring. You lead a life full of ridiculous, crazy, beautiful things. You’ve got as many thought-provoking opinions as you do insane ones. God knows how many thoughts you have a day that would shock people.
Can we all agree to stop being boring in the name of being “professional?”
Giving someone something they don’t want or need isn’t generous - even if your intentions are pure.
If you’re going to link to someone’s social post, leave a comment on their post telling them you’re going to do so.
(Duh.)
If your goal is to get clients from your content, then…
When a potential client reads your social posts they should feel like:
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“Everyone” like them is hiring you
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Your clients are getting the result your potential clients want
Giving people permission to do what they want to do is powerful.
Especially when they don’t realize they don’t need permission to do it.
I’m curious:
Do you wish you could become a better curator?
That you could find better sources of information?
That you could more easily decipher what’s worth your attention?
That you could become a better source and sharer of quality for others?
The more you accept things can’t always be good, the more likely you are to feel like things are good.
What you want is a moving target.
A question I’m considering:
Do I want my writing to support my business or my business to support my writing?
The next time you’re waiting for something, try this:
Instead of opening a social app on your phone open your notes app and write something.
An idea.
A question.
A story.
A list of dreams.
Anything.
Turn a consumption moment into a creation moment.
Nothing is actually “worth” anything.
Everything is “worth” what you’re willing to pay for it.
What if instead of setting out to create the best product or service, you tried to create the EASIEST product or service?
Easiest to use.
Easiest to buy.
Easiest to benefit from.
Easiest to create.
If they can’t afford your service, they’re the wrong person for your service.
Some people want to become better writers.
Some want to get better results from their writing.
Those aren’t necessarily the same thing.
We tend to start our day by asking, “What do I need to do today?”
Maybe “What do I want to do today?” is a better place to start?