One day you walk past someone pushing a stroller and wonder if that will ever be you.

The next day you’re the one pushing a stroller past someone wondering the same thing.

The day after that you walk past someone pushing a stroller and remember when that was you.

Putting yourself in an environment where people are doing the thing you’ve been avoiding will make you want to stop avoiding it.

Want a reminder of how quickly the coolest thing in the world can become completely uninteresting?

Give a 3-year-old a new toy.

The “For You” feed social platforms push on you isn’t actually for you - it’s for them.

They claim what holds your attention the longest is what’s best for you, but that’s not true - it’s what’s best for them.

Are you really working for yourself if you’re not working on what you want to work on?

Or have you just traded having one boss for a bunch of bosses (your clients).

Everyone chasing AI isn’t a reason to do it too - if anything, it’s a reason not to.

It’s easy to do what you want when the alternative is a dumb idea.

But it’s incredibly difficult to do what you want when the alternative is a smart idea.

When a potential client asks if you’ve worked with other people who do what they do, what they’re really wondering is:

“Will you understand me?”

Everyone wants to feel understood.

No one day in your life makes you a success and no one day in your life makes you a failure.

Your brand is ultimately defined by what you do - not what you say you are.

Don’t use the term “etc.” in your writing.

Say what the “etc.” actually is.

I just set a deadline for something and then at the same time set a different drop dead deadline.

Which means that first deadline wasn’t really a deadline - it was pointless.

AI isn’t my competition because what I’m selling is me.

“Do what you want” is a more effective strategy than people realize.

You don't have to do ALL the things

I think one of the reasons people get so overwhelmed by all the advice hurled at them is because they get caught up looking for the “one” way to do things. Oh, this person said I need to do this. Oh, that works - I should do that. Oh, I’m making the mistake that person warned about. There are INFINITE ways to succeed. Once you realize that, you put less pressure on yourself to do all the things all the time.

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Every yes to something is a no to something else.

When someone gives you a compliment and a suggestion you can take the compliment and leave the suggestion if you want.

People overestimate the value of a follower and underestimate the value of a relationship.

My newsletter is SO good.

I’m writing it at the moment and I feel that so strongly that I just had to say it somewhere so I’m saying it here.

I hope you feel a fraction of the excitement I feel in my writing in your own writing.

The me I am is not the me I was nor the me I will be.