This is NOT your last chance to read this

“Enrollment closes tonight”

“Deadline”

“Last chance”

“Last call”

“Last call (don’t miss out)”

“Final call”

“Last day”

Those are the subject lines of 7 different emails I got from 7 different email lists I’m on TODAY.

I know urgency works, but at a certain point they all sound the same and I tune them all out accordingly.