More buyers isn’t the only way to scale.
Higher-price buyers works too.
Lots of people say:
“You can do anything you want.”
It’s a shame more don’t say:
“You can STOP doing anything you want.”
I’ve been thinking a lot about the word “Unearthed.”
The definition:
“To discover (something hidden, lost, or kept secret) by investigation or searching.”
It’s a big part of what I do, what I enjoy, what I’m good at, and the value I provide to others.
🤔
A really big guy getting out of a really small car will never not be funny.
Better clients leads to more clients.
Not the other way around.
“Most of creative work is problem solving.”
Frank Miller
Medium could have been Substack if only it would have emphasized newsletters.
And it would have been a MUCH bettwr version.
Such an obvious missed opportunity.
It’s impossible to understand the value of experience until you have it.
“Sometimes the characters talk back and know more than you do.”
Frank Miller on writing
A lack of opportunities is more a function of not seeing them than not getting them.
“Remove all apps from your phone where someone makes more money the more you use it.”
Cal Newport
There’s no such thing as too much white space.
The easiest thing in the world is to find a reason not to publish.
It won’t work if you’re not excited about it.
I was helping a client clarify his niche today and asked him a question:
If a college hired you to teach any class you wanted, what would you choose to teach?
The answer to that will likely be a good niche for your business and content.
10 thoughts about writing:
You don’t have writer’s block - you have an unwillingness to write something bad. Good writing begins with a goal - you don’t need to know what you’re going to write, but you need to know what you hope to get out of it. Writing is no less valuable today than it was 100 years ago and it will be no less valuable 100 years from now.
Writing is a collection of choices.
The more choices you make, the more specific your writing gets, the more unique and interesting it becomes. Every idea is a choice. Every action is a choice. Every character is a choice. Every sentence is a choice. Every word is a choice. And there are no “wrong” choices. That’s freeing for some. Paralyzing for others. But approaching writing with the goal of making more choices in what you write is a framework that can lead to some interesting places (and opportunities).
When I was a kid I used to fall asleep listening to talk radio.
(Before talk radio was a cesspool.)
In retrospect, I probably learned a ton from that.
I was 88-years-old. I wrote my first novel.
“You can’t write a novel.”
Fuck you, I’ll write a novel.
- Jerry Izenberg
Why do you expect to be perfect?
You don’t think anyone or anything else is perfect.
Pretty good is more than enough.