“Marketing is the generous act of showing up with a true story that helps people get to where they’d like to go.”
If you’re thinking of raising your prices, I recommend these two books:
Doing vs. Teaching
Which do I like more: Doing or Teaching? It’s a question I’ve been considering recently for a variety of reasons. My business revenue (at the moment) is largely based on teaching people how to get clients from their content through my membership, coaching, etc. But my most recent products - Email Templates That Turn Subscribers Into Buyers and a new writing partnership offer where I edit/improve people’s content for them - are both more on the “doing” end of the spectrum.
A funny thing happens when you escape the algorithm
One of the observations that made me want to launch this microblog: It’s a space where you don’t have to worry about posting “too often” and being penalized by an algorithm. The opposite is also true. You don’t have to worry about not posting “often enough” and being penalized for that. There’s also no: • Need to worry about the optimal time of day to post • Need to chase engagement to drive reach
Came across this in the book The Art of Spending Money
Welcome to my notebook.
It’s a place for me to share stuff I’m thinking and discovering that may not fit elsewhere.
Let’s see what it becomes.
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Thanks for your interest!