Being “professional” is boring. The universe gave us these magical tools where we can say anything we want to everyone in the world and we’re choosing to use them to say… Nothing interesting. What a frickin’ waste. You’re not boring. You lead a life full of ridiculous, crazy, beautiful things. You’ve got as many thought-provoking opinions as you do insane ones. God knows how many thoughts you have a day that would shock people.
Can we all agree to stop being boring in the name of being “professional?”
Giving someone something they don’t want or need isn’t generous - even if your intentions are pure.
If you’re going to link to someone’s social post, leave a comment on their post telling them you’re going to do so.
(Duh.)
If your goal is to get clients from your content, then…
When a potential client reads your social posts they should feel like:
“Everyone” like them is hiring you
Your clients are getting the result your potential clients want
Giving people permission to do what they want to do is powerful.
Especially when they don’t realize they don’t need permission to do it.
I’m curious:
Do you wish you could become a better curator?
That you could find better sources of information?
That you could more easily decipher what’s worth your attention?
That you could become a better source and sharer of quality for others?
The more you accept things can’t always be good, the more likely you are to feel like things are good.
What you want is a moving target.
A question I’m considering:
Do I want my writing to support my business or my business to support my writing?
The next time you’re waiting for something, try this:
Instead of opening a social app on your phone open your notes app and write something.
An idea.
A question.
A story.
A list of dreams.
Anything.
Turn a consumption moment into a creation moment.
Nothing is actually “worth” anything.
Everything is “worth” what you’re willing to pay for it.
What if instead of setting out to create the best product or service, you tried to create the EASIEST product or service?
Easiest to use.
Easiest to buy.
Easiest to benefit from.
Easiest to create.
If they can’t afford your service, they’re the wrong person for your service.
Some people want to become better writers.
Some want to get better results from their writing.
Those aren’t necessarily the same thing.
We tend to start our day by asking, “What do I need to do today?”
Maybe “What do I want to do today?” is a better place to start?
I was driving with my wife and 3-year-old daughter.
My wife said something and I replied, “You’ve got a lot going on.”
My daughter: “I’ve got a lot going on too.”
Me: “You’ve got a lot going on?”
My daughter: “Yeah, I’m a serious businesser.”
Exodus by Bob Marley A classic with a few songs I’ve heard a million times before. But my favorite song on the album is Turn Your Lights Down Low which gets a lot less attention (outside of a great Lauryn Hill cover that came out years later). The Romantic by Bruno Mars Pop. Latin. Funk. Soul. R&B. Ballads. Bruno’s one of those rare artists that can seemingly do anything (and everything).
You’re afraid to quit social media because it will make you feel invisible.
The irony is that nothing makes you feel more invisible than being ON social media.
Being honest will save you a lot of time.