The goal of your first sentence is simply to get people to read the next sentence..
And with each additional sentence you get someone to read, they become exponentially more likely to read the whole post.
David Letterman kept a stack of cups in his dressing room - each one represented a completed show.
New playlist:
(these guys get it.)
Dear email marketers and newsletter creators,
You can stop automatically inserting each subscriber’s first name into your emails.
Everyone knows it’s automated.
No one thinks you’re personally sending that email to them.
You’re not fooling anyone.
If you can’t communicate what you want to say clearly in a sentence, you won’t be able to communicate it clearly in 100 sentences.
All writing is about the reader…even when it’s about you.
New playlist:
you’ll be singing along by the end of the song
this one started with a scene in “it’s complicated”
I wonder:
Will more people set New Year’s resolutions to post more often on social media or to spend less time on social media?
I’m guessing the latter.
I also bet the opposite was true a few years ago.
Social media is broken and more and more people are realizing it.
New playlist:
do me a favor and play those old bangers again
they don’t make ‘em like they used to
New playlist:
it’s Xmas eve and everyone’s asleep but me
Sounds good the other 364 days a year too.
A new batch of books has arrived.
Looking forward to them.
When your ideal buyer doesn’t buy
Something to say to people who were interested in working with you but never pulled the trigger: “I’m always curious why people decide I’m a fit or not a fit for them. Is there any particular reason you’re hesitating? Or anything that would make it a no brainer for us to work together? No pressure - I’m just genuinely interested because it helps me to better understand how best I can serve people.
Some good ideas in this video:
I’ve started making Spotify playlists on my morning walks.
I pick one song I like and then build a one-hour playlist around it.
Here’s the first one - inspired by The Detroit Cobras song “It’s Raining.”
It goes to some interesting places - let me know if you dig it.
If you constantly chase after more you wind up constantly taking on…
More.
But if you chase less?
You know the rest.
This is a good line from Jay Clouse in promoting his podcast:
“You can literally learn almost everything I know simply by binging the channel or podcast.”
The growth cycle
“I could NEVER do that.” “I don’t think I could do that.” “I guess I could try it.” “Maybe I’ll try it again.” “I did it!” “I bet I could do it again.” “I did it again!” “Maybe I can teach someone else how to do it.” “I don’t feel like doing it any more.” “Maybe I could do something else?” “Nah, I could NEVER do that.” And round and round it goes…
Love this line from Kieran Drew’s newsletter:
“Freedom is not a lack of commitments. It’s committing to the things you love.”
Sometimes we worry about things.
Sometimes we convince ourselves we’re supposed to worry about things.
Those aren’t the same.
Relationships are much more valuable than followers.
And yet…
We spend most of our time trying to figure out how to get more followers instead of how to build more relationships.