“The worst thing in the world is to have to convince somebody of something - that’s a lack of freedom. It’s the worst.”
Jimmy Iovine
Side note: This is why I always say when it comes to selling my job isn’t to convince anyone of anything.
It’s to make them aware of what I have to offer.
Tuesday, December 2, 2025
LeBron James’ business partner Maverick Carter was in music executive Jimmy Iovine’s office. On his way out the door, Jimmy gave him a pair of the new Beats headphones he had just developed with Dr. Dre to give to LeBron. A few days later, LeBron asked for 15 more headphones - he wanted to give them as a gift to his teammates at the upcoming Olympics. Jimmy gave them to him and said, “Do me a favor - have the guys wear them when they get off the team bus.
Monday, December 1, 2025
“Enrollment closes tonight” “Deadline” “Last chance” “Last call” “Last call (don’t miss out)” “Final call” “Last day” Those are the subject lines of 7 different emails I got from 7 different email lists I’m on TODAY. I know urgency works, but at a certain point they all sound the same and I tune them all out accordingly.
Sunday, November 30, 2025
If you track how much traffic your website gets, you’ll start optimizing to get traffic. Maybe that’s good, maybe it’s not. If you track how many likes you get, you’ll start posting things that get more likes. Maybe that’s good, maybe it’s not. If you track how consistently you publish, you’ll feel pressure to publish more often. Maybe that’s good, maybe it’s not. There are unintended consequences of everything you track.